Resume

Professional Experience

January 2020 - present

Communications and Design Director

NEWaukee, Milwaukee, WI

April 2018 - December 2019

Communications and Design Specialist

NEWaukee, Milwaukee, WI
  • Direct communications strategy and brand style, producing content for all initiatives
  • Implement lead generation campaigns, acquiring 4.5k+ new subscribers (39% growth)
  • Segment messaging strategy, increasing average open rate by 11%
  • Facilitate all aspects of social media management, increasing followers on Instagram by 2k+ (15.3% growth) and Facebook by 1k+ (5% growth)
  • Manage strategic use of social media advertising budgets totaling over $10k annually
  • Write press releases, manage media relationships and act as NEWaukee spokesperson, placing 75+ earned media stories annually

June 2016 - April 2018

Digital Marketing Coordinator/Designer

Sendik's Food Markets, Milwaukee, WI
  • Planned email marketing campaigns to Sendik’s Fan Club of 100,000+ subscribers
  • Facilitated all aspects of social media management
  • Updated content across Sendik’s web properties, receiving 1M+ monthly page views
  • Monitored and reported digital campaign performance using Google Analytics

February 2016 - May 2016

Entrepreneurship Intern

UWM Research Foundation, University of Wisconsin-Milwaukee, Milwaukee, WI
  • Supported communication strategy for engaging UWM students in entrepreneurship by designing, developing, and distributing e-blasts using MailChimp platform

July 2012 - May 2016

Undergraduate Research Assistant to Dr. Nathaniel Stern

Peck School of the Arts, University of Wisconsin-Milwaukee, Milwaukee, WI
  • Created documentation videos and design materials to support artworks and events
  • Received travel award to project manage multimedia exhibition in Brooklyn, NY

Education

May 2016

Bachelor of Fine Arts (Concentration in Digital Studio Practice)

Peck School of the Arts, University of Wisconsin-Milwaukee, Milwaukee, WI

Certificate in Digital Arts and Culture

College of Letters and Science, University of Wisconsin-Milwaukee, Milwaukee, WI
  • Summa Cum Laude, Cumulative GPA 4.0/4.0, Dean’s List Student

Leadership & Activities

2020-present

Board Member

Milwaukee Pride Parade, Milwaukee, WI

2015-2016

Winner, UW-Milwaukee Student Startup Challenge

University of Wisconsin-Milwaukee, Milwaukee, WI

Skills

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Premiere Pro
  • Adobe After Effects
  • HTML5/CSS/Bootstrap
  • Sprout Social
  • Facebook Advertising
  • Google Advertising
  • Wordpress/CMS
  • iContact/MailChimp

Other

  • Technical adaptability
  • Creative brainstorming
  • Deadline management
  • Public speaking

Contact Me

I enjoy using my skills to execute both personal and client-based projects.

Let’s grab coffee and build something together.

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