Resume
Professional Experience
January 2020 - present
Communications and Design Director
NEWaukee, Milwaukee, WI
April 2018 - December 2019
Communications and Design Specialist
NEWaukee, Milwaukee, WI
- Direct communications strategy and brand style, producing content for all initiatives
- Implement lead generation campaigns, acquiring 4.5k+ new subscribers (39% growth)
- Segment messaging strategy, increasing average open rate by 11%
- Facilitate all aspects of social media management, increasing followers on Instagram by 2k+ (15.3% growth) and Facebook by 1k+ (5% growth)
- Manage strategic use of social media advertising budgets totaling over $10k annually
- Write press releases, manage media relationships and act as NEWaukee spokesperson, placing 75+ earned media stories annually
June 2016 - April 2018
Digital Marketing Coordinator/Designer
Sendik's Food Markets, Milwaukee, WI
- Planned email marketing campaigns to Sendik’s Fan Club of 100,000+ subscribers
- Facilitated all aspects of social media management
- Updated content across Sendik’s web properties, receiving 1M+ monthly page views
- Monitored and reported digital campaign performance using Google Analytics
February 2016 - May 2016
Entrepreneurship Intern
UWM Research Foundation, University of Wisconsin-Milwaukee, Milwaukee, WI
- Supported communication strategy for engaging UWM students in entrepreneurship by designing, developing, and distributing e-blasts using MailChimp platform
July 2012 - May 2016
Undergraduate Research Assistant to Dr. Nathaniel Stern
Peck School of the Arts, University of Wisconsin-Milwaukee, Milwaukee, WI
- Created documentation videos and design materials to support artworks and events
- Received travel award to project manage multimedia exhibition in Brooklyn, NY
Education
May 2016
Bachelor of Fine Arts (Concentration in Digital Studio Practice)
Peck School of the Arts, University of Wisconsin-Milwaukee, Milwaukee, WI
Certificate in Digital Arts and Culture
College of Letters and Science, University of Wisconsin-Milwaukee, Milwaukee, WI
- Summa Cum Laude, Cumulative GPA 4.0/4.0, Dean’s List Student
Leadership & Activities
2020-present
Board Member
Milwaukee Pride Parade, Milwaukee, WI
2015-2016
Winner, UW-Milwaukee Student Startup Challenge
University of Wisconsin-Milwaukee, Milwaukee, WI
Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Premiere Pro
- Adobe After Effects
- HTML5/CSS/Bootstrap
- Sprout Social
- Facebook Advertising
- Google Advertising
- Wordpress/CMS
- iContact/MailChimp
Other
- Technical adaptability
- Creative brainstorming
- Deadline management
- Public speaking
Contact Me
I enjoy using my skills to execute both personal and client-based projects.
Let’s grab coffee and build something together.
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